About Us

Lea China Studio was founded by Lea Huang, a cross-cultural communication consultant and TEDx speaker specializing in contemporary China, Gen Z consumer culture, Chinese aesthetics, and cross-cultural branding and storytelling.

Featured by the BBC, Radio France and People’s Daily, Lea works at the intersection of culture, communication and business. Fluent in Chinese, English, French and Spanish, she has traveled across five continents and nearly 30 countries, with experience spanning luxury, media, international communication and cross-cultural programs.

She has delivered talks to officials from the Embassy of Argentina, spoken at Chinese universities and international forums, and served as a speaker and mentor for international youth and talent programs. As an interpreter, she has worked with the Global CEO of Hermès, heads of state, and diplomats from multiple foreign missions in China.

Her experience with brands including Hermès and Dior has also given her first-hand insight into how global brands engage with Chinese culture and consumers.

With a global audience of 500,000+ followers, Lea helps brands, organizations and business leaders understand China, navigate cultural differences and communicate more effectively across cultures.

Through consulting, workshops, curated journeys, Lea China Studio offers a deeper way to understand contemporary China — through its people, culture, aesthetics and changing society.

 

Our Services Catogories

China Intelligence

  • Chinese society, culture & consumer behavior
  • Gen Z & emerging cultural trends
  • China’s digital and social media landscape
  • Cross-cultural & market intelligence

China Access

  • Corporate & innovation visits
  • Curated China immersion journeys
  • Expert, company & talent connections

China Communication

  • China-related communication & marketing strategy
  • Cross-cultural content advisory
  • Keynotes, training & workshops

 

info@leachina.com

 

💌 A Letter from Lea

 

Hi, I’m Lea. Chinese by birth, a global citizen at heart. 

From a small town in China, I set out to explore the wider world: 4 languages(En Fr Es Ch), and years of working with global projets. Today, I’m based in Shanghai.

The global citizen gene is written in my DNA. Since I was young, I’ve felt a calling deep inside — that I belong not just to one place, but to the world. It all began with my passion for languages, and grew into a love for multiculturalism.

I’ve seen both extremes of life: the poorest African countries and the opulence of the Middle East; I’ve spoken with European elites, and also witnessed the struggles of ordinary people. These experiences have shaped me, made me softer, more open-minded.

I've always been enjoying doing cultural exchange things. The world is full of divisions, but I wanna be the one who unite people together. I always believe that ignorance is our biggest enemy.

So, dear friends, I hope this space brings you closer to a civilization that seems wrapped in mystery, yet is friendly and welcoming. 

With warmth,
Lea